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We already know that a bright white sclera (whites of the eyes) is an indicator of good health, and we generally use this, as well as facial symmetry, colour and shape of teeth, hair health and many other minor cues to determine attractiveness. The darker limbal ring may only be providing the appearance of brighter eyes by providing contrast, but if we're willing to whiten our teeth, use wrinkle creams, and adjust the appearance of our features with make up, it's no wonder people are rushing to get circle lenses.
This doesn't only affect men's perception of women. According to the study, men are judged equally by women seeking youthfulness, symmetry and health, so stock up on your circle lenses, boys!
Source: Evolutionary Psychology – ISSN 1474-7049 – Volume 9(2). 2011
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